Running a successful freelance business means attracting and building a client base. With freelancing on the rise, it’s harder than ever to get noticed in a crowded market, however, there are things you can do to ensure your creative work stands out and promote your freelancing services.
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One thing you certainly need as a freelance is a platform where you can provide potential clients with physical evidence of your work. A comprehensive portfolio showcases your skills and abilities and demonstrates to potential clients that you are capable of delivering work to a high standard. You can showcase earlier work that you’re proud of in your portfolio or choose a selection of works to illustrate the breadth of your talents. modern logo design.
Depending on your field, you may want to use one of the many digital portfolio platforms available – this allows you to share your portfolio quickly and easily and you can update it regularly to showcase recent work. If you use the design platform, CANVA, you can set this up to post your designs directly to your LinkedIn profile or your website. In some freelance fields or for face-to-face meetings with potential clients, having a physical portfolio to display may be more appropriate so it’s a good idea to invest in physical aspects, such as a booklet to showcase your portfolio.
Freelancing can be a lonely business and it’s important to make and nurture both personal and business connections. Not only will this ensure you have a support network but it’s also a good way to ensure people are aware of your business and the services you offer as you never know when someone may be looking for a freelancer. Join and attend networking groups, either online or in-person, and stay up-to-date with your field and local business community.
Social media is a fantastic tool for freelancers. If you haven’t already, be sure to create a profile on LinkedIn, make connections and share your work. There are lots of freelance-specific platforms where you can advertise your services and find work but it’s also a good idea to utilise popular social media platforms for creators such as Instagram, Discord, and TikTok where you can raise awareness of your business, showcase your work and build an online reputation.
Going viral is something that many creators hope for but exactly how to achieve it is something of a mystery. However, it’s possible for a video to go viral at any time with the simplest of things and there are a few tips and tricks you can try to increase your chances of going viral.
Another way to gain an online presence is via Google and utilising SEO techniques. This improves your discoverability on Google search and means that searchers are more likely to find you and your work online when making relevant search queries.
To improve your chances of appearing in Google searches, you’ll need to ensure you have a good-quality website with plenty of content that you update regularly, for example, a blog. Posting fresh, relevant content to your blog regularly will show Google that your website is up-to-date and improve your chances of ranking for search terms. You might also want to consider guest blogging, i.e., creating a blog post for someone else’s blog, which can help raise awareness and introduce you and your freelance business to a new audience.
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